What is SMM?

Social Media Marketing (SMM), is the practice of using various social media channels to connect with customers and lead them to your product or service. Social Media Marketing is simple on the surface, but it includes multiple layers that impact the best practices for different types of organizations. While Social Media Marketing may seem easy, … Read more


SMO stands for Social Media Optimization. It is a strategy that involves a company striving to establish an online presence and communicate the main brand’s message through social media.

What is PPC?

Pay-per-click (PPC) is also known as the cost-per-click (CPC). pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. The pay-per-click model is offered primarily by search engines and social networks. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for … Read more

What is Digital Marketing?

what is digital marketing

Digital Marketing, also known as Internet Marketing, Belongs to all the marketing strategies that occur on the Web. Online Business related digital platforms like Search engines, Social media platforms, Email Marketing platforms, and other websites. These platforms help in Connecting consumers with retailers and wholesalers via Digital content. Why Digital Marketing is vital in today’s … Read more