Page Authority

What is Page Authority? Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates … Read more

Domain Authority

What is Domain Authority and why is it important? Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is based on data from the Link Explorer web index and uses dozens of factors in its calculations.  The actual domain authority calculation itself uses a … Read more

What is a SERP feature?

A SERP feature is any result that shows on a Google Search Engine Results Page(SERP). The most common SERP features are: Knowledge graph data appears as panels or boxes. Paid results that are bought by bidding on keywords. Rich Snippets add a visual layer to an existing result. Universal results appear in addition to organic … Read more

 What Are Google Ads & How Do They Work?

Google Ads. can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers. Every second, there are 63,000 searches performed on Google, and the majority of search results pages include Google Ads.  What is Google Ads? The … Read more

What is the Work Of Digital Marketers?

The digital marketer usually focuses on a different key performance indicator for each channel so they can correctly measure the company’s performance across each one. Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels- both free and paid that are at a company’s disposal.  Channels include social … Read more

What is SMM?

Social Media Marketing (SMM), is the practice of using various social media channels to connect with customers and lead them to your product or service. Social Media Marketing is simple on the surface, but it includes multiple layers that impact the best practices for different types of organizations. While Social Media Marketing may seem easy, … Read more


SMO stands for Social Media Optimization. It is a strategy that involves a company striving to establish an online presence and communicate the main brand’s message through social media.

What is PPC?

Pay-per-click (PPC) is also known as the cost-per-click (CPC). pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. The pay-per-click model is offered primarily by search engines and social networks. Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for … Read more

What is Digital Marketing?

what is digital marketing

Digital Marketing, also known as Internet Marketing, Belongs to all the marketing strategies that occur on the Web. Online Business related digital platforms like Search engines, Social media platforms, Email Marketing platforms, and other websites. These platforms help in Connecting consumers with retailers and wholesalers via Digital content. Why Digital Marketing is vital in today’s … Read more